PPC, or pay per click is one of the many ways to get an advert showing online. There are some skills you need to master in order to be a good PPC advisor.
The first thing you need to do is learn the different types of PPC, definitions of words and basic concepts involved. You can search on youtube for videos explaining the basics of PPC by those who know it best. This is a great way to learn through watching experts do it.
The next main thing to do is learn about the different types of PPC advertising available. There are search engine based PPC such as Google AdWords, or Microsoft adCenter. There is also paid advertising on social media platforms, such as Facebook. These offer slightly different benefits, so it is always worth researching and perhaps running a trial advert to see how they would work for your business.