Once you have your business website set up, you would hope potential clients will be able to find it easily. Unfortunately, without some good SEO (Search Engine Optimisation) strategies in place, your site will languish at the bottom of the pile for your services, unlikely to be found on search results.
SEO is a method for increasing a site’s rankings on search engines for particular keywords. These keywords can be planned using a number of online tools. Once you have your list of keywords, you can begin targeting each one so that certain pages of your site rank higher for each key word.
One way to do this is to write fabulous content which can be shared across the web, either via blogs or on social media. This way, you link back to your site in a totally organic manner and more people are exposed to your site. As your content is shared more, more people will be likely to click on your site and the rankings improve.